Did you ever think about where you get your information? And what influences the manner in which you think about the world around you? It is a form of percolation that explains how individuals acquire and are influenced by information. Percolation theory explains how we interpret and accept or deny the information that surrounds us. Do we block out information because we, in general, do not agree with the messenger, or do we buy in based on our general agreement with a concept or the persona articulating it. We can get all geeky with you about this, and how this relates to mathematical theory, but the most important thing is that Percolation theory really reflects the manner in which we communicate and interact. Give us a minute and we can give you all the details and explain why Percolation Mapping® is the quintessential approach to going viral.