Whether communications are coming from Medical Affairs or Marketing, it is important to tailor the approach to the specific need. There is no one-size-fits-all approach if you want to stand out, particularly if you are in a crowded market where share of voice is critical. Percolation Communications is continually exploring ways to define novel and differentiating approaches to address our client-partners’ needs. We have substantial experience in developing targeted communications tools; to name a few:
- Interactive training programs
- Market evolution platforms aimed at shifting the way best practice healthcare is viewed
- Posters that include augmented reality
- Apps that support disease management and increase compliance and physician-patient interaction
- Tools to deal with presentation preferences that adhere to legal and regulatory guidelines
Everything that we develop is tailored to the specific need, the specific audience and, importantly, the chronology for implementation that is dictated by your internal needs and the forecast for any changes in the market.